With thanks to my friend Andrew Shovelton….

You Are Not So Smart

The Misconception: If you stop engaging in a bad habit, the habit will gradually diminish until it disappears from your life.

The Truth: Any time you quit something cold turkey, your brain will make a last-ditch effort to return you to your old ways.

You’ve been there.

You get serious about losing weight and start to mind every calorie. You read labels work out the math for a serving size. You stock up on fruit and vegetables and look up how to properly cut onions and bell peppers. You hit the gym and get an app to track your progress.

Everything is going fine. You feel great. You feel like a champion. You think, “This is easy.”

Then one day you give in to temptation and eat a piece of chocolate, or a cake doughnut, or bag of chips. Maybe you go a bit further and grab a beer or…

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